We have been doing media discussions for one of our clients to encourage more media interaction and help get the client’s business to reach the relevant people. We have had weekly discussions with various media groups. Media discussions are centred around a specific topic that we have informed the media about so that they may prepare themselves to ask the relevant questions.
Our media discussions are held online on zoom, making it easier for people to attend. We contact the various media institutions which we are in contact with and give them a brief on the topic for that week, all while attempting to get them to commit to their attendance. We then follow up with them a few days later to ensure that they are indeed attending. Once we’ve confirmed attendance, we send them the client’s bulletin along with a link for the discussion.
These discussions are held in the late morning to early afternoon. We have found that this optimises attendance. People are not as busy during these times and are more willing to attend something midday than any other time from what we have assessed. They usually last an hour, and we ensure to factor in time for the Q&A.
These discussions have proven to be quite instrumental in gaining media engagement and educating the media on our client. We must ensure that the media is aware of our clients and what they do, as this helps us establish relevancy, build relationships with the media and gain more exposure. Many media institutions are unaware of the client and what it is that they do before these discussions. We have been able to change that.
Contact us if you’re interested in gaining media engagement.
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